You may have shopped Fashion Island’s PAIGE boutique through the years, but have you ever wondered how the popular brand came to be? Tune in to “The Zest” podcast next week to hear from founder Paige Adams-Geller, who shares the story behind building one of fashion’s most recognizable denim and lifestyle brands. Raised in Alaska and signed to a modeling contract at just 16, Adams-Geller gained firsthand insight into the fashion industry before co-founding PAIGE in 2004 with a focus on fit, comfort, and a female perspective in denim. What began as a smaller denim label has since evolved into a globally recognized lifestyle brand worn by celebrities and shoppers alike. The episode also explores her advocacy for women’s empowerment and the lessons she’s learned leading a company in a competitive industry.
THE FIND Sebastian dress, $279, Michael jacket with embroidered panels, $329, and Sawyer pants, $249
WHERE PAIGE at Fashion Island, Newport Beach
The post The Story Behind Fashion Island’s PAIGE Boutique appeared first on Orange Coast.