What does cinema mean to you?
It’s a way for people to make sense of the world. It’s a way for people to process their feelings and emotions and confusion. It’s about trying to process things about the world, or about ourselves, that we cannot define or understand. And I think it’s really important. It deserves to be defended, supported, and protected.
Why did you choose to take the nonprofit route for The Frida?
Our mission is to enrich, connect, and educate communities through the art of cinema. We’re nothing if not supported by, and supportive of, our community. And we exist for the love of cinema, not for profit. We curate everything we do from within, with no studio or outside-booker interference. And we do it with intent and quite often guided by feedback from our diverse community of patrons and supporters.
What else distinguishes an art-house theater from a traditional theater chain?
There’s a lot about our programming that distinguishes us as an art-house cinema, but if I had to point to three things, they’d be our focus on keeping our programming diverse, our regular programming of themed series, and our continued partnerships with community groups and organizations.
Why did you agree to take over running the Downtown Santa Ana Artwalk?
I think in large part it was to give back to a community that’s been so great to us, to keep people united, and to give our artists the platform to share their art. I love this community. It’s filled with talented, creative people. So when we heard that the organization that had been running it was folding, we just couldn’t let it die.
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