Author: Leslie Irving California Business Journal

TRANSFORMING BUSINESSES WITH CREATIVE SERVICES

Regardless of whether you’re an experienced business owner or starting a new venture, you’re likely always searching for ways to enhance your marketing efforts and improve your brand’s image. However, if you’re the owner of a recently established business, you likely face the challenge of finding reliable and high-quality services Read More

How to Maintain Financial Health for Your Business Amid Economic Uncertainty?

The current situation of doing business is interrupted by economic uncertainty, that’s why maintaining the financial health of your business is more critical than ever. Economic uncertainty poses unprecedented challenges for businesses which could ultimately lead to losses. In this article, we’ll explore the importance of financial health and set Read More

Crafting Cohesive Strategies: The Expertise of Fractional CMOs

The business world is witnessing an emerging trend that addresses the agility and adaptability required in today’s fast-paced market: the Fractional Chief Marketing Officer (CMO). A Fractional CMO is a senior marketing leader hired on a part-time or contract basis, offering expertise and strategic insight without the full-time executive price Read More

Why Government Attacks on Amazon and Google Would Hurt Small Business

I’ve spent the past five years growing my small business from a simple idea into a company selling tabletop games worldwide. Online marketplaces like Amazon and digital advertising platforms like Google drive our success, providing us access to millions of potential customers. Running a small business is tough, and we Read More

Aileen Charland Explores 5 Overlooked Practices in Leading High-Performing Teams

Leading a successful team isn’t easy, but having the right team can help. Aileen Charland says high-performing teams often have deliberate practices that keep them engaged and productive. However, many organizations overlook these essential elements for success when building their teams or fail to invest enough in them for tangible Read More