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Netflix is planning to give fans an out-of-home experience and bring its shows to life.
“Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the “Bridgerton” set –– and then walking around the corner to compete in the Glass Bridge challenge from “Squid Game,” the streamer explained. “After pretending to fight for your life, you’ve worked up an appetite and want to get a bite. You see a nearby restaurant with food inspired by Netflix shows from around the world; the meal is memorable, but you still want to buy some “Stranger Things” merch. Luckily, there’s a shop that sells that Hellfire Club T-shirt you’ve always wanted.”
The streaming giant is set to open two venues called Netflix House. One will be located in King of Prussia, Pennsylvania and the other will be in Dallas, Texas.
They will be set up in former department store locations and span more than 100,000 feet.
The streamer developed the concept after having much success with their live experiences for “Bridgerton,” “Money Heist,” “Stranger Things,” “Squid Game,” and Netflix Bites.
“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings,” says Marian Lee, Netflix’s Chief Marketing Officer. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”
The two locations are set to open sometime in 2025.
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