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Say your prayers, take your vitamins and… drink your beer?
Wrestling legend Hulk Hogan revealed to fans he’s getting into the beer business.
“Bringing America together one beer at a time, with Real American Beer,” Hogan whose real name is Terry Bollea, posted to Instagram. “Coming to a city near you 🍻.”
Hulkamaniacs ages 21 and over can imbibe on the Hulkster’s new brew, which is being described as an “American-made easy-drinking light lager.” It’s brewed with “100% North American ingredients” and it contains a 4.2% ABV.
The WWE Hall of Famer’s brand secured distribution across 17 states this summer and will be launching with retail partners, including ABC Fine Wine & Spirits, Albertsons, Safeway, Sam’s Club, Total Wine & More, Walmart, and many more, according to a press release.
The beer will also be available at restaurants and bars within the launch markets. That includes Hard Rock Hotels and Casinos, select Hooters of America locations and on U.S. Military Bases.
The official launch begins on June 13 with Hogan and the team at Seminole Hard Rock Hotel & Casino in Hollywood, Florida, and on June 14 at MacDill Air Force Base and Hard Rock’s Tampa Bay location.
The beer will be launched in Minnesota on June 17, Missouri on June 20, and Colorado on June 24, with local launch events planned in each state.
“We’re thrilled to team up with Hulk Hogan for the launch of Real American Beer,” said Jim Allen, Chairman of Hard Rock International. “Given our past successes together, I’m confident Real American Beer will be a sensation for our guests, and we look forward to serving it at select Hard Rock venues across the country.”
Hogan’s latest venture in the alcohol business follows in the footsteps of WWE superstars Stone Cold Steve Austin and Dwayne “The Rock” Johnson. Austin partnered with El Segundo Brewing for his Broken Skull Beer. Johnson has found success with his Teremana tequila, which is small batch, handcrafted tequila made in Jalisco, Mexico.
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