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Are you an E-Commerce site owner looking to boost your sales? There might be several reasons behind it, which you aren’t aware of.
Even if you are taking some steps to boost your sales but not taking the effective ones, then you are wasting your time and efforts in the wrong direction. So it’s very important to know those reasons and tips that can help you to boost your sales significantly and bring you more returns on investment (ROI).
Let’s have a look at these 7 tips that can actually help your business grow, if implemented properly!
1. Develop A Convenient Payment Process
Customers always prefer sites that provide them with multiple and convenient payment options. Since there are so many ways to pay right now that are convenient enough and customers love to use those while shopping online.
So, if you want to give a boost to your sales, then offer your customers as many payment options as possible. Customers should be able to pay through credit/debit cards, net banking, e-wallets, and cash on delivery.
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To ensure that all payments are processed securely, use secure gateways like Stripe, Paypal, or any other.
2. Choose the Right Platform
You can’t just set up an e-commerce website on any old platform and expect it to perform well. If you want your e-commerce site to have a chance of success, you need to choose a platform that’s designed for businesses like yours.
Before choosing a platform you can consider following the things below-
● How easy it is to use
● How customizable it is
● What features does it offer
● How much does it cost
If you have already set up your site on any platform that is not performing well, you may have to consider re-designing your site or even changing the platform as well.
3. Do Some Keyword Research
One way to bring more visitors to your site is by doing some keyword research and then using those keywords throughout your site, including in your product descriptions, blog posts, and even your social media posts.
If you know how local SEO for business can enhance your success, you certainly can realize how important it is to choose the right keywords.
By using relevant keywords, you can help potential customers find your site more easily on the search engines like Google, Bing, etc. You’ll also want to make sure that the words you use are long-tail keywords that are specific to your products or services.
For example, instead of just saying table on your site, try something like “wooden coffee table”. This practice helps to rank the specific pages of your site on search engines which superbly helps to gain your potential customers.
4. Use Appealing Images
Your product photos are one of the first things potential customers will see when they visit your site, so make sure they’re high quality and eye-catching.
Hire a professional photographer or use a high-resolution camera to take well-lit, close-up shots of your products from different angles. And don’t forget to show your products in use.
Customers want to see how your products will fit into their lives. What can it do for them? What does it look like on an actual person or being used for its intended purpose? Photos that answer these questions will help encourage shoppers to click through and purchase.
A photo should be at least 1200px wide for an image search engine such as Google Images.
You can also use popular apps like Adobe Photoshop or Adobe Lightroom which have tools that automatically create perspective correction, perfect white balance, vignetting, lens distortion correction, sharpening, noise reduction, and cropping.
5. Always Engage Customers Via Social Media
In this day and age, social media is the king when it comes to marketing. If you’re not engaging your customers via social media, you’re missing out on a huge opportunity.
Platforms like Twitter, Facebook, and Instagram provide great platforms for promoting your brand and product. Make sure you’re active on social media and that you’re engaging with your customers. If you can get them talking about your product, that’s half the battle.
You might be able to set up contests or promotions through social media too. Encourage your followers to share their own photos of themselves using your products in various settings so they can show off their uniqueness and creativity.
The more people who see these posts, the more they’ll want to try out what they’re seeing.
6. Use Call-to-Action Buttons Effectively
A well-designed call-to-action button can be the difference between a website visitor clicking through to your product page or moving on to something else.
Make sure your buttons are prominently placed and easy to find, and that the text is clear and concise. Use actionable words like ‘buy now’, ‘add to cart’, or ‘learn more’.
There are some important things you can consider while designing your CTA button-
● It should stand out: Be careful not to design your CTAs but ensure they pop against the background color and text
● Designing a compelling offer: There needs to be enough information in your CTAs about what you’re offering in order for people to understand why they should take the desired action.
● Limit distractions: One way to do this is by only placing one CTA per screen (or at least next to each other). It helps to keep your visitor in the right direction.
7. Be Consistent in Delivering Quality Products
It is important that you are consistent in delivering quality products. This means that you should never sacrifice quality for quantity. You should also make sure that your products are well-made and durable.
If you can do this, then your customers will be more likely to trust you and buy from you again in the future.
In most cases what happens, when a particular e-commerce site gets an exponentially growing success graph, they start to pay attention to delivering more products from its inventory without putting so much attention into maintaining the quality.
If you follow this practice as well, you will get short time success, but eventually, it will distort your brand image. For attaining sustainable success, it’s important to be an exception from them.
