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“In the world of publishing an imprint is a subsidiary, and it’s the name and logo that appears on the book as publisher,” says Devin DeVries, editor-in-chief of Health Authority Books. “Imprints typically specialize in subject matter, audience, or genre, and we saw a need for authors who work in the business side of health.”
Independent book publishers Indie Books International Inc. of Oceanside, California, and Global Bookshelves International of Louisville, Kentucky, launched the strategic alliance in January. More than 20 health thought leader authors are already involved with the new venture.
Independent publishing, sometimes referred to as hybrid publishing, blends elements of traditional and self-publishing. With an independent publisher, authors maintain greater control of rights to their book’s intellectual property.
“Experienced indie publishers help you through each stage of the process, including possibly ghostwriting and promoting the book,” says DeVries. “The surest and fastest path for an expert to get more impact and influence is to write the right book, which is no easy task. We like to say you cannot spell authority without the word author.”
Health Authority Books will host a three-day Health Authority Forum September 18-20, 2025, at the University of California San Diego. The conference will provide continuing education for health business experts. Event planners who are looking for health authority speakers will also attend.
Health Authority Books specializes in publishing books for business experts in the fields of health technology, practice management, healthcare marketing, employee health, and leadership.
“Publishing a book that positions you as an authority is like building a house,” says DeVries. “Self-publishing is like being your own general contractor who must hire and manage all the subcontractors. Independent book publishing, such as Health Authority Books, is like hiring a general contractor who already has an experienced and vetted team of subcontractors ready to go.”
Authors for Health Authority Books include medical doctors, dentists, surgeons, pharmacists, hygienists, psychologists, practice managers, and MBAs. Health Authority Books helps health business experts to plan, write, edit, publish, and promote books.
“The number one marketing tool for a health authority is a book, and the number one marketing strategy is a speech about the book,” says DeVries. “Our research shows health authorities can fill a pipeline with qualified prospects in as little as 30 days by offering advice and research to right-fit prospects on how to overcome their most pressing problems. Every one of the books we publish solves a problem.”
DeVries has worked in the publishing industry since 2014 as one of the founders of Indie Books International. She contributed to the publishing of over 170 books. She began her career in e-commerce, managing website optimization for Zulily and Provide Commerce.
Janan Sarwar, PharmD, is the deputy editor of Health Authority Books. She is the founder of Global Bookshelves International. Alan Stern, DDS, who serves as an acquisitions editor for Health Authority Books, is an author, speaker, retired dentist, and currently a practice management coach based in Florida.
Author’s Bio: Henry DeVries is Author of Marketing With A Book For Agency Owners, Rainmaker Confidential, Marketing With A Book, Bringing In the Business, Persuade With a Story and How To Close A Deal Like Warren Buffett.
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