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Kid Cudi may have started a new wave with his latest promotional campaign.
Video submitted to KTLA shows a nearly 30-foot-tall statue of the rapper floating on a barge along the shoreline near Palos Verdes on Friday, hours after his latest album “INSANO” was released.
The statue sailed along the Long Beach shoreline from 7 a.m. to 5 p.m. on Friday before docking in Alamitos Bay.
A post from the Cleveland native indicated that a similar statue was propped up in Paris earlier this week to promote the 21-track album, which features big names like Pharrell Williams, Travis Scott and Lil Wayne, among others.
Officials in Long Beach addressed the statue in a statement on social media, saying that the statue was part of a promotional event and that those looking to view the statue could do so from any beach within the city.
Kid Cudi will be hosting a record signing event at Fingerprints Music in Long Beach beginning at 5 p.m. Saturday evening. Tickets are required.
For more information on the record signing event, click here.
Drone video of the barge carrying Kid Cudi’s statue can be seen in the video player above.
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