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City of Hope, one of the top ten cancer research and treatment organizations in the United States and a leading research center for diabetes and other life-threatening illnesses, announced the return of their #GivingisBeautiful campaign, a community of the most socially driven and influential brands, retailers, ambassadors and individuals all striving to create a lasting change through the common goal of eradicating cancer.
Created by beauty industry leaders during the pandemic and now in its second year, the campaign featuring brands including L’Oreal Professional Products who are matching donations dollar for dollar up to $25,000, and sponsors like Revitalash, Moss Adams and Sephora has officially begun. Launched on #GivingTuesday, and culminating on World Cancer Day, February 4, 2023 the campaign harnesses the strength of the collective to power cancer innovation globally.
After raising just shy of half a million dollars in its inaugural year, and partnership from industry influencers like @jamielvandenberg, @thejesjewel and @krystalclearmakeup, this year the campaign will further expand to lifestyle industries including fashion and retail, health and wellness, design and furniture, film and entertainment, and more to accelerate breakthroughs that have improved treatments, outcomes and, quite simply, saved lives. Now WE NEED YOU.
To learn more about the campaign or commit to participation please visit https://cityofhope.org/GIB
