Category: Business News

Impact Study Q2/24 from ProPair Reveals Significant Gains in Sales Conversions with Predictive Lead Assignments

SAN CARLOS, Calif. /CALIIFORNIA NEWSWIRE/ — ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance Read More

The Role of Customer Interaction Management in Building Brand Loyalty

Engaging with customers is crucial for fostering brand loyalty, as it shapes the customer experience and influences their perception of the brand’s value proposition and services. Let’s delve into the significance of customer engagement strategies and their impact on nurturing brand loyalty in detail in this article.  Establishing Trust via Read More

IRS Advance Notice by IRS Solutions Software Named as a 2024 Tax and Technology Innovation Award Finalist

VALENCIA, Calif. /CALIFORNIA NEWSWIRE/ — IRS Solutions® announces that its cutting-edge feature, IRS Advance Notice™ (IAN), has been named a finalist for the CPA Practice Advisor 2024 Tax and Technology Innovation Award. The revolutionary new technology tracks and alerts their members to IRS transcript changes, streamlining tax resolution, improving client Read More

How To Revitalize Seasonal Businesses To Stay Open All Year

Many businesses thrive as seasonal ventures. From gardeners to fireworks retailers, some are solidly busy throughout a certain time of the year but must weather slower periods once that season ends. However, as many franchisees of Repicci’s Italian Ice & Gelato have discovered, you can turn a seasonal business into Read More

Considerations For New Businesses In The Food & Drink Industry

Entering the food and drink industry as a new business can be both exciting and challenging. With the right strategies in place, it’s possible to carve out a unique space in this competitive market. From establishing a strong brand identity to navigating the complexities of packaging and distribution, each decision Read More

The Ultimate Guide to Marketing Solutions: 4 Strategies for Every Business

Marketing is crucial for any business. Yet, it is just promoting your product or service isn’t enough these days. You need effective strategies to make your business stand out and connect with your audience. That’s where marketing solutions come in. With so many options available, it can be tough to Read More

Working With Professional Business Brokers in California to Simplify the Sale of Your Business

Buying or selling a business on your own can be tough, with lots of things that could go wrong. Many business owners need help with legal and money issues. Expert brokers are important for handling this complicated process. In California, brokers work in cities like Fresno, Los Angeles, and Sacramento. Read More

MCT Reports 3% Increase in Mortgage Lock Volume Backed by Increased Refinance Activity

SAN DIEGO, Calif. /CALIFORNIA NEWSWIRE/ — Mortgage Capital Trading, Inc. (MCT®), the de facto leader in innovative mortgage capital markets technology, announced today a 3.33% increase in mortgage lock volume compared to the previous month. Despite a larger increase in rate/term volume, total mortgage volume remains relatively flat. A recent Read More