Author: Roberta Silverglate California Business Journal

Why Good Communication Matters in the BPO Industry

Communication is the heartbeat of the Business Process Outsourcing (BPO) industry. It shapes every interaction, and so without it, success slips away. BPO companies handle customer calls, emails, and chats for brands. So, clear communication will bring about trust and keep clients happy. Poor communication, however, will lead to confusion Read More

How Fast Turnaround Promotional Items Boost Small Business Branding

You’ve got a weekend pop-up stall. A last-minute tradeshow booth. A community event that came out of nowhere. The flyers are ready, the staff are prepped—but there’s one missing piece: branded merch. That’s where fast turnaround promotional items become the not-so-secret weapon for small businesses looking to make a bold Read More

4 Reputation Management Tactics Every Local Brand Should Know

In today’s competitive market, a local brand’s reputation can make or break its success. With consumers relying heavily on online reviews, search visibility, and social media impressions, how your business is perceived matters more than ever. Here are four essential tactics every local brand should know to build trust and Read More

BruntWork Reveals How Companies Slash Costs By 60% Without Layoffs Through Strategic Outsourcing

Winston Ong, BruntWork’s CEO, one of the global outsourcing companies, was sitting in his Sydney office last month when news broke of another major tech company slashing its workforce. As he scrolled through headlines announcing thousands of job cuts at a Fortune 500 company, he shook his head. “There’s a Read More

Exploring New Frontiers: Why Businesses Should Invest in Emerging Crypto Assets

Cryptocurrency adoption accelerates in the business world, prompting forward-thinking companies to look beyond Bitcoin and Ethereum to newer digital assets. While established cryptocurrencies offer stability, the most hyped crypto presales and emerging tokens present businesses with potentially greater returns and specialized utility that align with various operational objectives. The question facing business Read More

Boosting Morale One Laugh at a Time: How Humor Strengthens Workplace Bonds

We’ve all heard the phrase “Laughter is the best medicine”. This phrase has implications on all fronts of life. It doesn’t just apply to physical ailments; laughter makes almost every situation manageable; laughter calms you down and uplifts your mood. It brings about a simple change in your demeanor; this Read More

How Can You Help Your Local Business Recover After the LA Fires?

The wildfires that ravaged Los Angeles spread to more areas in Southern California, affecting residents and businesses alike. The total economic cost of these wildfires has now surged beyond $250 billion (LA Times), making it one of the most devastating natural disasters in U.S. history with far-reaching consequences and significant Read More

Protecting Your Business from the Dark World Cyber Espionage

Cyber espionage represents a sophisticated digital threat landscape that continually evolves, presenting significant challenges to personal, corporate, and national security. The nefarious activities associated with this form of espionage encompass unauthorized access to classified, sensitive, or proprietary information through cyber means. As you delve deeper into the cyber espionage realm, Read More

The Evolution of Online Business: Trends and Insights

In the ever-evolving landscape of online business, staying ahead requires an understanding of current trends and innovations shaping the industry. As digital platforms continue to dominate, companies are discovering new ways to enhance their online presence, improve customer engagement, and drive revenue growth. This article explores some of the key Read More

4 Ways to Enhance Customer Experience and Loyalty

In today’s increasingly competitive market, delivering an exceptional customer experience is no longer just a nice-to-have; it’s a necessity. Companies that prioritize customer experience can differentiate themselves from competitors, build lasting relationships, and foster customer loyalty. A positive experience doesn’t just keep customers coming back; it also turns them into Read More