Author: Karen Janowitz California Business Journal

6 Types of Marketing to Promote Your Small Business

Marketing is an indispensable tool for your small business’s growth and stability. It connects you with your target audience, builds brand awareness and customer loyalty, and ultimately drives conversions. Marketing enables small businesses to compete effectively in the market, regardless of size or budget. Here are eight  types of marketing Read More

Why E-Commerce Businesses Rely So Much on Third-Party Logistics (3PL) Services

Over the past few years, the global e-commerce market has grown rapidly. Currently, more and more businesses are turning to online sales to expand their customer base and increase revenue. However, this unprecedented growth has led to a few problems, mostly related to new challenges in terms of logistics and Read More

5 Reasons Why E-Commerce Businesses Rely So Much on Third-Party Logistics (3PL) Services

Over the past few years, the global e-commerce market has grown rapidly. Currently, more and more businesses are turning to online sales to expand their customer base and increase revenue. However, this unprecedented growth has led to a few problems, mostly related to new challenges in terms of logistics and Read More

Google AdX vs AdSense: Which Is Better for Your Business?

When it comes to website monetization, Google AdX and AdSense are two of the most popular and widely-used methods for publishers. Despite both being Google products, the two platforms differ significantly and can greatly impact your ad revenue. Consequently, as an online publisher, it is critical to choose the appropriate Read More