Author: Karen Janowitz California Business Journal

Top Strategies to Enhance Brand Consideration for Your Business

Did you know that 81% of consumers need to trust a brand to consider buying? In today’s competitive market, simply being known isn’t enough. Your brand must be among the top choices when customers are ready to make a purchase. This is where brand consideration comes into play. Enhancing your brand can lead Read More

The Rise of Remote Work: Impact on California’s Business Landscape

California’s diverse economy is composed of small enterprises, entertainment, and innovation clusters. Therefore, the COVID-19 pandemic has accelerated the growth of remote work, which has had a significant effect on corporate operations. Lower costs, greater access to the talent pool, and output that continues long after offices close have benefited Read More

A Guide To Choosing the Best Relationship Mapping Software for Your Business

In the digital age, the dynamics of customer interaction and client management are continually evolving. To stay ahead of the curve, businesses must leverage technology to map and understand complex relationships. The right software can provide invaluable insights into your network, identifying key influencers and decision-makers to tailor your engagement Read More

How To Craft a Successful Professional Development Program for Your Employees

Building a team that grows and adapts isn’t just a perk — it’s essential for a thriving and modern corporate environment. The trickiest part is developing a professional development program that really gets the job done for your team and aligns with where your company is headed. This article explains Read More

5 Cleverest Applications Of Business Intelligence Data

BI or Business Intelligence- this powerful tool has time and again proved its competency in helping businesses to track information, analyze it, and present the information in a seamless format. Brands that make use of BI to make decisions are more likely to acquire immediate consensus and decisions as compared to Read More

6 Common Data Security Threats Businesses Face Today

In an increasingly interconnected world, businesses are digital fortresses housing valuable data. However, these fortresses are under relentless attack from various cyber threats, risking not only sensitive information but also trust, reputation, and financial stability. While technology evolves at a breakneck pace, so do the methods employed by cybercriminals, making Read More