Author: Karen Janowitz California Business Journal

How Businesses Can Grow with LinkedIn Lead Generation Companies

Among the myriad strategies available, LinkedIn lead generation stands out as a particularly powerful tool, especially for B2B companies. Leveraging the expertise of a lead generation company that specializes in LinkedIn can significantly enhance a business’s ability to find qualified leads, foster relationships, and drive growth. This article explores how Read More

8 Best Business Banks in California Compared – 2024 Updated

For a small business to thrive, a dependable banking partner is crucial. With numerous financial institutions providing unique products and services, choosing the right one can be challenging. This guide features a curated list of the top banks for small businesses in California. Continue reading to discover the perfect fit Read More

Working With Professional Business Brokers in California to Simplify the Sale of Your Business

Buying or selling a business on your own can be tough, with lots of things that could go wrong. Many business owners need help with legal and money issues. Expert brokers are important for handling this complicated process. In California, brokers work in cities like Fresno, Los Angeles, and Sacramento. Read More

Top Strategies to Enhance Brand Consideration for Your Business

Did you know that 81% of consumers need to trust a brand to consider buying? In today’s competitive market, simply being known isn’t enough. Your brand must be among the top choices when customers are ready to make a purchase. This is where brand consideration comes into play. Enhancing your brand can lead Read More

The Rise of Remote Work: Impact on California’s Business Landscape

California’s diverse economy is composed of small enterprises, entertainment, and innovation clusters. Therefore, the COVID-19 pandemic has accelerated the growth of remote work, which has had a significant effect on corporate operations. Lower costs, greater access to the talent pool, and output that continues long after offices close have benefited Read More

A Guide To Choosing the Best Relationship Mapping Software for Your Business

In the digital age, the dynamics of customer interaction and client management are continually evolving. To stay ahead of the curve, businesses must leverage technology to map and understand complex relationships. The right software can provide invaluable insights into your network, identifying key influencers and decision-makers to tailor your engagement Read More