Author: Aja Bradley-Kemp Special to California Business Journal

Commentary: Five Steps to Creating an Experiential Marketing Plan in the Tech Space

Connecting with people on an emotional level — that’s the heart of experiential marketing. Founders of startups should consider this approach to raising awareness about their tech innovations, especially since it can forge long-term relationships with customers and foster brand growth. Experiential marketing, otherwise known as event marketing, is a Read More

Five Steps to Creating an Experiential Marketing Plan in the Tech Space

Connecting with people on an emotional level — that’s the heart of experiential marketing. Founders of startups should consider this approach to raising awareness about their tech innovations, especially since it can forge long-term relationships with customers and foster brand growth. Experiential marketing, otherwise known as event marketing, is a Read More