A shakeup in the streaming world. Two rivals are now joining forces.
Apple TV and Peacock announced a bundle merging the two streamers.
“Starting October 20, get Apple TV and Peacock together for one great price,” Apple TV posted on X.
“There is no more perfect combination of entertainment than the Apple TV and Peacock Bundle, with our complementary content portfolios featuring the best shows, movies, sports, and live events,” said Matt Strauss, chairman of NBCUniversal Media Group. “With this first-of-its-kind initiative with Apple, we’re redefining what the customer journey should be for a streaming bundle with rich sampling and a smooth sign-up process, and we’re broadening the reach of Peacock to even more audiences.”
The premium bundle costs $14.99 a month, while the premium plus is $19.99 a month. Apple One subscribers on the Family and Premier plans can subscribe to Peacock Premium Plus and receive a 35% discount.
“We’re thrilled to introduce this all-inclusive bundle of incredible programming and to bring Apple TV’s beloved shows and movies to more viewers in more places,” said Oliver Schusser, Apple’s vice president of Apple TV, Apple Music, Sports and Beats. “From acclaimed originals to can’t-miss live sports, the Apple TV and Peacock Bundle unites the best of entertainment in a simple and seamless experience.”
This comes after Apple TV quietly removed the plus from its name in a rebrand attempt.
“Apple TV+ is now simply Apple TV, with a vibrant new identity,” the brand said in a press release announcing “F1” is headed to streaming on Dec. 12. “Ahead of its global streaming debut on Apple TV, the film continues to be available for purchase on participating digital platforms, including the Apple TV app, Amazon Prime Video, Fandango at Home and more.”