Natasha Quinn founded Pürre Boutique in 2010. Back then, the shop focused on carrying natural and organic body care products. Today, Pürre Boutique has two Costa Mesa locations—one at The CAMP and a second that opened in 2023 inside Paseo 17. Caryssa Meints (pictured) wears several hats: She is co-owner of the second Pürre Boutique, manager of both brick-and-mortar stores, and is the visual merchandiser and buyer. “Natasha and I went in together on the Paseo location with the desire to elevate our current vibe and continue to bring affordable but trending pieces to our local customers,” Meints says.
Inside the clean-aesthetic boutique, customers will find upscale basics with a mix of on-trend and handmade products as well as local brands such as Wild and Woman. “We have a lot of brands and makers that we’ve carried since the beginning, so that is something we pride ourselves on,” Meints says. Many customers come to Pürre in hopes of purchasing a gift for a loved one, so the boutique also has the option to gift wrap purchases, which includes a small bundle of dried flowers tied onto the bag.
Be sure to give Pürre Boutique a follow on Instagram to stay updated on upcoming events, which typically take place on a monthly basis and have included a popular Tattoos x Tarot event that invited guests to get tattooed in store and experience a tarot reading.
DESERT DREAM
Prk Studios Joshua Tree candle, $28
SPARK READY
NUE matches, $8
SCENT STORY
Elliot Cole Bowery perfume, $48
234 E. 17th St.
Costa Mesa
purreboutique.com
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