Joe Kiani Appointed CEO of Santa Monica Media Company

Joe Kiani, founder of Masimo Corp., was appointed chief executive of Santa Monica-based media technology company Like Minded Labs.

“The creativity with which Like Minded Labs has applied its media processing capabilities is truly inspiring,” Kiani said in a statement.

“I’ve always believed in technology that empowers people, and Like Minded Labs is one of those rare companies where purpose and potential are equally immense. I’m honored to join this team and help bring our mission to life at scale.”

Since Kiani’s removal from the board of Masimo last year, he has been getting involved in new ventures.

Four months ago, he announced the creation of a new company he founded called Willow Laboratories, which has created an app to help prevent the progression of prediabetes to Type 2 diabetes.

Kiani, as well as Mark Kassen and Jean Mayrand, are listed as co-founders of Like Minded Labs on its website.

The company also announced the appointment of Bob Chapek, former CEO of The Walt Disney Company, to its board of directors.

Chapek was previously on Masimo’s board of directors when Kiani was its chairman.