In the vibrant business landscape of Orange County, Cole Lab Creative stands out as a dynamic creative marketing firm dedicated to helping brands connect with their audience through authentic storytelling and strategic content creation. Founded by marketing expert Jessica, Cole Lab Creative is on a mission to redefine marketing as an empowering tool for business growth.
The Inspiration Behind Cole Lab Creative
After spending over 13 years in corporate marketing, Jessica found herself at a pivotal moment as the world emerged from the pandemic. As a mom of three, she longed for more flexibility while still making a meaningful impact in the marketing world. Working alongside her brother at Pascual Productions reignited her passion for storytelling, branding, and creative marketing. This journey led to the birth of Cole Lab Creative, a brand that embodies both her strategic mindset and her deep appreciation for authentic brand voices.
A Unique, Hands-On Content Creation Process
In contrast to other marketing firms, Cole Lab Creative provides a high-touch, full-service experience in which strategy and creativity are seamlessly blended. As a marketing generalist, operations strategist, and creative storyteller, Jessica brings a balanced approach to clients based on their unique circumstances. While currently a solo venture, the vision for expansion into a team effort is already in development.
Specializing in Short-Form Storytelling
At the core of Cole Lab Creative’s offerings is short-form storytelling that aligns with a company’s business goals. Whether it’s through social media, blogs, email marketing, reels, video production, or digital/print media, the goal is to help brands make a meaningful connection with their audience.
“Creativity gets attention, but strategy drives results,” Jessica says. “Marketing shouldn’t feel transactional. It should feel exciting, authentic, and human.”
Where Strategy Meets Creativity
Cole Lab Creative focuses on platforms where brand personality and thought leadership thrive, such as LinkedIn, Instagram, Facebook, Google Business Pages, and YouTube. However, Jessica believes in choosing the right marketing vehicle for each business rather than sticking to rigid platform rules. The goal is to create fresh, innovative, and personalized content strategies.
Beyond content creation, Cole Lab Creative offers a full-service marketing experience. Businesses that lack time or resources to manage their marketing efforts can fully rely on the Cole lab Creative to handle everything—from ideation to execution. This “done-for-you” approach helps clients focus on their business while their marketing strategy is expertly handled.
Who is Cole Lab Creative Best For?
The ideal client for Cole Lab Creative are businesses who want to re-engage with its brand and build a strong community and engaged community. These businesses understand that brand-building is important and require a trusted partner who can help them tell their story in a way that inspires and resonates with their audience.
As opposed to hiring a full-time marketing team member, a collaboration with Cole Lab Creative provides businesses with a marketing resource without the internal commitment that often comes with high overhead. This flexible yet highly integrated partnership enables clients to achieve their marketing goals.
Success Stories That Speak Volumes
Most businesses that Cole Lab Creative works with have a social media presence but just can’t find consistency. Jessica’s services have helped clients experience immediate results, from increased visibility and engagement to increased conversion rates.
More than numbers, however, the greatest success is the emotional shift that businesses experience—owners are reconnected with their brand, excited about their marketing, and confident in their messaging.
Solving Common Marketing Mistakes
One of the biggest mistakes businesses make is delaying marketing efforts due to perceived complexity. Many don’t realize they’re already engaging in marketing through their daily interactions—they just haven’t defined their strategy.
Cole Lab Creative addresses this through comprehensive marketing audits, pinpointing the top 3-5 areas businesses should focus on. These audits uncover untapped opportunities and provide a roadmap for action, whether clients choose to implement it themselves or need a collaborative partner to execute.
Staying Ahead of the Curve in Orange County
Jessica’s process for staying ahead of trends is deeply immersive and research-driven. By immersing herself in a client’s world, testing strategies, and always prioritizing authenticity, she ensures each campaign resonates with the audience on a deeper level.
“Marketing is about creating content that moves people and allows for human connection,” Jessica says. “The trick is blending timeless marketing fundamentals with a creative, playful approach.”
The Orange County Advantage
As an Orange County native, Jessica has a deep appreciation for the tight-knit, community-driven business environment. Many local businesses thrive on word-of-mouth and networking, making it essential that their online presence complements their offline relationships rather than replacing them.
Through active participation in organizations like the Lake Forest Chamber of Commerce and Newport Chamber of Commerce, Jessica continues to engage with the local creative and business community, strengthening her agency’s presence and network.
Future Growth & Exciting Projects
Since its launch, Cole Lab Creative has expanded from social media management to leading marketing campaigns, strategic planning, thought leadership content, and in-depth marketing audits. Looking ahead, Jessica is focused on educating and inspiring business owners’ mindset around marketing, emphasizing authenticity, ROI, and time-saving strategies. The goal is to empower business owners with practical, no-nonsense marketing insights that remove guesswork and spark creative inspiration.
In the next five years, Jessica envisions growing the Cole Lab Creative team, bringing together like-minded creative collaborators who can expand the firm’s expertise and impact. The ultimate vision is for Cole Lab Creative to become the go-to partner for businesses seeking a blend of creativity, strategy, and authenticity.
Marketing Should Be Empowering, Not Exhausting
At its core, Cole Lab Creative believes that marketing should feel energizing and impactful—not overwhelming. Businesses that work with Jessica don’t just get a marketer; they get a creative partner and ultimate hype friend who is deeply invested in their success.
If your business is ready to create meaningful connections, reignite brand passion, and take marketing to the next level, Cole Lab Creative is here to help.
Get in Touch: Website: colelabcreative.com | Instagram: @colelabcreative | LinkedIn: Cole Lab Creative