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Chuck E. Cheese is headed to the small screen – as a new game show.
The California-born pizza and entertainment franchise is partnering with Magical Elves, the producers of “Nailed It!” “Top Chef” and other reality TV hits, to develop a game show based on the Chuck E. Cheese arcade experience, the company announced on Tuesday.
“Chuck E. Cheese Arcade Heroes” will feature physical challenges where duos of “big kids” (adults) compete in oversized arcade games including pinball, air hockey, Skee-ball and the human claw, the company said.
Teams that earn the most tickets will get to exchange their tickets for prizes from a massive version of the classic Chuck E. Cheese prize wall.
“With a legacy spanning over four decades, Chuck E. Cheese has been an integral part of the family experience for both kids and adults across the world,” Melissa McLeanas, VP of Global Licensing, Media, and Branded Entertainment Development said in a news release. “We are thrilled to be working with Magical Elves, whose deep expertise in unscripted content make them the perfect partner to capture the wholesome competitive spirit tied to childhood memories and transform the Chuck E. Cheese experience for television.”
“Chuck E. Cheese is THE place where a kid can be a kid – but as grown adults, we still have dreams of ruling the arcade, taking on the iconic games we love!” said Magical Elves co-CEOs Jo Sharon and Casey Kriley. “We’re excited to celebrate these legendary arcade games plus the best of today, all with a super-sized twist.”
It was not announced when the show will premiere or where it will be available.
Chuck E. Cheese was founded by Nolan Bushnell in San Jose in 1977 and has grown to over 500 global locations.
Last year, the company announced it was retiring its iconic singing animatronic characters, leaving its location in Northridge, California as the only remaining Pizza Time Theater.
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