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The Taylor Swift effect is real.
Sunday Night Football ratings are something out of a broadcaster’s wildest dreams.
The Kansas City Chiefs’ nail-biting win over the New York Jets averaged about 27 million viewers on NBC and Peacock according to NBC Sports.
Swift was spotted in a box suite and was seated alongside Patrick Mahomes’ wife, Brittany. Also in the suite were her pals Ryan Reynolds and Blake Lively as well as actor Hugh Jackman.
This makes the game the most-watched Sunday show since Super Bowl LVII this past February.
NBC Sports noted that this is also a 22% increase from last year’s Week 4 game, which was when the Chiefs took on the Tampa Bay Buccaneers. Tom Brady was still playing at that time.
How does Swift play into this?
Well, the network noted that the game saw a surge in female viewers.
“Viewership among teen girls (age 12-17) spiked 53% from the season-to-date average of the first three weeks of SNF, while the audience among Women aged 18-24 was up 24%, and Women 35+ increased 34%,” a news release read. “The collective growth resulted in an approximate viewership increase of more than two million female viewers.”
The pop singer’s attendance has definitely been beneficial for the NFL.
When she was in, Chiefs’ tight end, Travis Kelce’s suite during Week 3’s game against the Chicago Bears it ended up being the highest-rated football game that weekend.
The game received 24.3 million viewers and was the most-watched telecast of the week on any network, according to Fox Sports PR.
The network noted the female demographic of the game saying that it ranked first among females ages 12 to 17, 18 to 49.
All of this is fueled by romance rumors between Swift and Kelce.
The two have been reportedly “hanging out” for a while and Swifties have been majorly invested in this love story.
Once the two were seen together almost two weeks ago, Kelce’s jersey became a hot ticket item. He saw a nearly 400% increase in jersey sales, Fanatics told TMZ Sports.
Just last week, the two-time Super Bowl champion touched on the budding romance on his podcast but didn’t go into too much detail.
“Shoutout to Taylor for coming through and seeing me rock the stage,” he said with a smile regarding Sept. 24’s game.
“What’s real is that it’s my personal life,” he continued. “I’m enjoying life and I sure as hell enjoyed this weekend. Everything moving forward and me talking about sports and saying ‘alright now’ will have to be kind of where I keep it.”
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