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As the year 2022 comes to an end, it is time to reflect on this year and notice the lessons we learned. This year was marked by a return to normal as the Covid-pandemic came to an end. This was very impactful to businesses, as their way of doing business had to change again to adjust to the new ways of working and the needs of the market.
At the same time, this year was marked by economic changes in terms of inflation higher than ever. This certainly left its mark on many businesses and will continue to influence them in the next year. However, the lessons we learned in 2022 can be valuable for the future, which is why this article presents to you some of them.
Cancel culture can affect everyone.
Many examples from 2022 have shown that people that were involved with negativity were blacked out or canceled by the public. This had its effect on businesses as well. A famous example of this is the cancellation of Kanye West after his antisemitic outings. This led to many businesses cutting ties with him, including Adidas.
Brands relying too heavily on influencer marketing and not controlling the narrative of their story thus run a risk of being affected negatively by the cancel culture. A lesson learned from this is that businesses need to be careful with who to collaborate and should be an example of ethical behavior.
Digital and technological transformation
The year 2022 was again heavily marked by digital and technological transformation. Nowadays, no business can succeed without taking part in these transformations. The rise of e-commerce also has played a significant role in this.
Also, being among the first to take part in a digital or technological transformation has shown to be beneficial to your business. These transformations help businesses perform better and more efficiently. An example of a technological innovation that is useful for businesses is the further development of business platforms.
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For example, the business platform of https://triggre.com/ consists of a very complete set of tools that do not involve coding and can be customized to every business. This enables businesses to easily design a business platform that will support their business to the maximum extent possible.
Businesses still working with many platforms to support their business should definitely be checking this out.
The work environment is not the same anymore.
The pandemic has proven to us that agile working is as productive, or even more productive, than the traditional way of working at the office. Providing employees with the opportunity to design their work in a way that suits them best will improve their work happiness which is beneficial for their productivity.
Moreover, agility in the work environment stimulates innovation and creativity, which are both essential for the development of the business. Working as a freelancer is also more popular than ever, which provides businesses with the opportunity to outsource some of their work to freelancers, who often can do the job in an excellent way with fewer resources.
Embrace diversity
2020 has shown us that diversity is not only necessary but it is also beneficial to your business. Valuing every person and his unique perspective, culture, personal strength, and weaknesses will lead to the most interesting insights. Achieving this is all about company culture.
When a business creates a safe space in which everyone’s opinion is heard and valued, surprising ideas will come to the table. This, in turn, fosters the innovation and development of your business, which will be indispensable in the new year as well.
