Oscar, Marcus, Casper, Cora: Companies are using human names to seem more friendly

“A lot of newer brands in the space were using euphemistic names, and that completely gave me the ick,” Hayward recalled. “When I said ‘Cora’ for the first time, I thought it was nice. It’s short, easily a woman’s name, but not that common.” The company, created on the idea that menstruation shouldn’t be commercially stigmatized, also chose Cora because it was meant to bring to mind “core,” evoking a subtle feminine sensibility.