Day: July 5, 2018

'Uncle Drew' shows that audiences will pay to watch branded content

Since then, branded content has expanded to follow viewers wherever they are — in video games, movies, television shows, web-based videos, tutorials and more. Pepsi, whose branding strategy has included sponsored halftime shows, Gatorade-produced documentaries and endorsements from celebrities such as Michael Jackson, has long linked its branded content with Read More

Federal Reserve expects to keep raising interest rates and is watching trade tensions, minutes show

While noting a strong economy, Fed officials appeared vigilant about emerging risks, especially trade tensions, and the dangers of an economy that might overheat. The officials noted heightened concerns from businesses about President Trump’s trade policies and noted that some executives had already scaled back future spending plans because of Read More

Northrop Grumman says it is looking into report of employee involved with white nationalist group

ProPublica and “Frontline” said they identified Miselis pushing an African American protester to the ground and “pounding on him” in video footage of the Charlottesville rally, according to the article published Thursday. The outlets also identified him in video of a Trump rally last year, in which Miselis reportedly fought Read More

Boeing forms $4.75-billion venture with Brazil's Embraer, leading maker of regional jets

The Brazilian company has overtaken Bombardier as the largest manufacturer of regional jets while burnishing its reputation for engineering prowess. In an industry where product delays are the norm, Embraer has introduced 10 all-new aircraft over the past 15 years, largely on-budget and on-time, Ron Epstein, an analyst at Bank Read More