Day: January 5, 2018

Boardriders' acquisition of Billabong could help company expand its global focus

Boardriders’ private ownership likely works in its favor, said Jeff Harbaugh, president of action-sports and youth culture consulting firm Jeff Harbaugh & Associates. Product differentiation based on actual features can be hard to pull off, so companies must set themselves apart by their marketing, brand and distribution, he said. Public Read More